Knibble makes all-natural, air-dried dog food customized to each dog’s nutritional needs and delivered to their doorstep. The goal was to convey a friendly, dog-loving brand, in a way as unique as its modern approach to dog food. Instead of using earthy colors like many other health-focused brands, a vibrant, fresh palette and playful illustrative elements set Knibble apart from competitors while maintaining the sense of reliability that is necessary for the category.