This intermediate course covers the application of design principles to branding and packaging systems. Students design a variety of logos, brand touchpoints, and packaging elements through a series of projects. Emphasis is placed on applying research and strategy to create compelling brand identity systems that have clear competitive differentiation. This course is intended for graphic design and interaction design students.
Bradford Prairie is an educator, designer, and brand strategist. For over ten years, he has applied his keen eye for detail and aesthetics to a wide variety of digital and print projects. A product of startup culture, his embedded curiosity and spirit of innovation has helped realize the vision of early-stage growth companies. Formerly the Creative Director at Ignyte, his concept-driven process has helped create authentic and emotionally-engaging brands. Open-minded and infinitely curious, thinking is at the heart of everything he does. Bradford is an alumni of San Diego City College and the University of California, Irvine.
Omar Garcia, a seasoned designer with almost 20 years of experience, brings his expertise to San Diego City College as a teacher of identity design. Raised in Southern California, Omar's design sensibility has been shaped by the region's vivid colors, cultural diversity, and dynamic entrepreneurial spirit. His career transitioned from sketching logos in schoolbooks to invigorating brands professionally, illustrating his deep passion for design. When he's not behind the screen, Omar is on a quest to find the perfect coffee and pan dulce pairing, often enjoyed by the lake with his wife.