ARTG133 Logo and Packaging
CRN 23753 // TTH 1:00–4:10pm
Understand the fundamental principles of identity design and branding. Intermediate level students will create three-dimensional packages and logotypes. Explore the techniques and materials used to design and construct packages and prototypes. Research and develop design/marketing briefs to communicate the brand and explore sustainable materials. Craft multiple applications that convey the core brand message through use of type, image and format.
CATALOG COURSE DESCRIPTION
This intermediate course covers the application of design principles to the production of logos and marks. Students learn to use type in current marks, create design briefs, and use branding in the development of package designs. Traditional and computer approaches are covered.