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Honoring Designer Alexander Girard

This Saturday the incomparable Alexander Girard will be recognized for “his effortless ability to move across innumerable surfaces and scales, his life-long innovative and inspirational cross-disciplinary design practice, and his undeniable impact on mid-century modernism in America”.

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UNITE 2019: Hone Your Craft

AIGA San Diego’s UNITE “Hone Your Craft” will bring together local professionals and emerging designers for short duration workshops. UNITE is an annual event focused on helping emerging designers improve their skills and prepare for professional life.

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LASER 101 workshop with Norm Ramos

SDCC Graphic Design Students only. Join Norm this Monday and Tuesday to learn how to setup your files to cut and engrave on the laser. Attending this workshop will allow you use the laser for your projects.

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Alumni Profile: Andy Gabbert

 I like the variety that our field offers. I never thought that I would’ve worked with architects, food photographers, financial writers, people in advertising, and software engineers — all within one job. I also enjoy making clients happy when they see what they’ve been envisioning take shape and come to life.
Also, don’t be afraid of new challenges. Never stop learning. If I would’ve stopped during my career because of something I didn’t know how to do, I would’ve never exposed myself to new possibilities. To this day I’m still curious about and actively explore new techniques, approaches, and tools.

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Take Typography This Spring!

Typography in graphic design greatly impacts how people respond to communication. Graphic designers need to skillfully select and use a typeface confidently to get their message across. This is just as important as the imagery, color, scale and other core elements to...

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VOTE 2020

Always thinking ahead, SDCC students in Travel by Design 151 developed concepts for the 2020 election. 

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SDCC Graphic Design visits ArtCenter Pasadena & Blind in Santa Monica

On November 2 an advanced group of San Diego City College Graphic Design students boarded a chartered bus with AIGA Faculty Advisor Min Choi for design adventures in Los Angeles. They visited incredible alumni Chris Do at Blind in Santa Monica and the remarkable ArtCenter College of Design in Pasadena.

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Your logo is not your brand and your brand is not your logo. Not by a long shot. Brands today are multifaceted entities comprising identity as well as experience. All the design skill in the world can’t create a logo that will convince your customers that your product or service is great if experience proves otherwise.

Your logo is not your brand and your brand is not your logo. Not by a long shot. Brands today are multifaceted entities comprising identity as well as experience. All the design skill in the world can’t create a logo that will convince your customers that your product or service is great if experience proves otherwise.

So, what is the future of the logo? What will an effective brand identity look like in the years and decades to come? The changing face of today’s marketing landscape certainly doesn’t mean that it’s curtains for the logo as we know it. It only means that new possibilities are on the horizon.

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