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Take Typography This Spring!

Typography in graphic design greatly impacts how people respond to communication. Graphic designers need to skillfully select and use a typeface confidently to get their message across. This is just as important as the imagery, color, scale and other core elements to...

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VOTE 2020

Always thinking ahead, SDCC students in Travel by Design 151 developed concepts for the 2020 election. 

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SDCC Graphic Design visits ArtCenter Pasadena & Blind in Santa Monica

On November 2 an advanced group of San Diego City College Graphic Design students boarded a chartered bus with AIGA Faculty Advisor Min Choi for design adventures in Los Angeles. They visited incredible alumni Chris Do at Blind in Santa Monica and the remarkable ArtCenter College of Design in Pasadena.

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Your logo is not your brand and your brand is not your logo. Not by a long shot. Brands today are multifaceted entities comprising identity as well as experience. All the design skill in the world can’t create a logo that will convince your customers that your product or service is great if experience proves otherwise.

Your logo is not your brand and your brand is not your logo. Not by a long shot. Brands today are multifaceted entities comprising identity as well as experience. All the design skill in the world can’t create a logo that will convince your customers that your product or service is great if experience proves otherwise.

So, what is the future of the logo? What will an effective brand identity look like in the years and decades to come? The changing face of today’s marketing landscape certainly doesn’t mean that it’s curtains for the logo as we know it. It only means that new possibilities are on the horizon.

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San Diego City College Graphic Design Portfolio Class of 2018

Every year, at the AIGA Student Portfolio Review, students showcase their best work in front of a panel of professionals and leaders from the design industry. Congratulations to the 2018 San Diego City College Graphic Design Portfolio Class, who under the leadership...

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