Check out this fascinating article by our own Professor Bradford Prairie who leads digital/interactive design at San Diego City College Graphic Design. Next semester Bradford will be teaching Identity/ Branding Design and Packaging 133 and Portfolio 148B along with Advanced Digital Media classes. Read the full article at this link at IGNYTE.
So, what is the future of the logo? What will an effective brand identity look like in the years and decades to come? The changing face of today’s marketing landscape certainly doesn’t mean that it’s curtains for the logo as we know it. It only means that new possibilities are on the horizon.