ARTG 206: Advanced Typography: 60523//Mondays and Wednesdays 6-9:10pm// Professor Amy Levine

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Sam Spratt// La Jolla Playhouse// Theatre Direct Mail Piece//Advanced Type

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Typographic design, whether considered a functional or creative activity, is an essential component of all visual communications. Imagine pushing your skills with a past President of the American Institute of Graphic Arts, San Diego chapter and Visual Asylum studio partner Amy Levine. Learn from the best in this intermediate level course and take advantage of an innovative creative director with time to give personal attention to your work.

By understanding the principles of typography, a graphic designer should have the ability to improve the meaning of a message. Throughout the term, in Type 2 you will study typographic composition, syntax and semantics as they apply to improving the quality of information and communication.

The result will be dynamic projects for your portfolio that will turn heads such as Conference Branding, artful theatre logos and impactful direct mail pieces.

STUDENT LEARNING OBJECTIVES:

Upon successful completion of the course the student will be able to:

1. Select and mix type to effectively solve complex design problems.

2. Explain the expressive potential of type.

3. Identify characteristics of historical and contemporary typefaces and use them to solve complex graphic problems.

4. Render specific fonts accurately and fluently using hand techniques and the computer.

5. Organize space, lettering, and pictorial elements into effective visual images that create meaning through the use time, space and movement.

6. Analyze the history of typography, syntax and semantics and implement these concepts into advanced class projects.

7. Create advanced portfolio samples that use type as the key element of design.